To raise awareness about Fiat Chrysler’s “Check to Protect” public safety campaign encouraging drivers to repair recalled airbags, we took a grassroots approach to reaching U.S. Hispanic families by conducting local media outreach, canvassing in high-traffic Hispanic markets and partnering with local parenting social media influencers.
The hyperlocal effort resulted in 56 placements and more than 4MM impressions across six Hispanic dense markets in the southeastern and west coast regions, and generated 282.3K social media impressions.
