Latinos have a strong fascination with astrology and psychic phenomenon, leaning on their zodiac to understand their compatibility in love and life (i.e. perfect match). Grounded on this insight, we partnered with astrology expert Mario Vanucci for the launch of the new McCafé Donut Sticks. Vanucci wove in the campaign’s “perfect pair” messaging with “zodiac compatibility,” stating that the new McCafé Donut Sticks are the perfect pair to go with McCafé premium roast coffee.
Results included national and local media coverage including People en Español, Siempre Mujer, Éxitos 107.1, and El Diario NY, generating over 7M impressions.