To spotlight Target-owned brand Cat & Jack’s new swim assortment, we hosted a birthday pool party for Miguel Mendoza, son of Venezuelan singer Nacho and lifestyle expert Inger Mendoza. Target’s product assortment was integrated throughout the experience and event, and swimwear for the Mendoza family and influencer guests’ children were provided as gifts.
Results included more than 7.5MM media impressions including coverage in People, Telemundo and TV & Novelas. In addition, the campaign generated earned social media buzz for the kid’s swim assortment from the influencer guest list, including Telemundo hosts Adamari Lopez and Jorge Bernal, radio personality Kristen Marie, and Univision’s Ana Patricia Gámez.
