Father’s Day

In honor of Father’s Day and Target’s Goodfellow & Co grooming assortment launch, we partnered with Mexican actor Erick Elías to highlight his grooming routine, using his favorite items from the assortment. Our team shared Erick’s grooming regimen and tips with top-tier national Hispanic lifestyle press and men’s publications.

Efforts resulted in 5 placements and over 422K impressions.

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