In celebration of Hispanic Heritage Month, we developed a campaign for Target in partnership with Mexican TV host Ana Patricia Gámez. The popular Hispanic host shared the cultural traditions she hopes to pass on to Giulietta, her daughter, including the recipe to her homemade ice cream cake, using products from the Target-owned grocery brand Market Pantry. Ana Patricia’s family traditions were pitched to national and local lifestyle publications, resulting in 10MM media impressions.
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