To generate press coverage, influencer and social media buzz around Target’s new beauty brands created by a diverse group of female entrepreneurs, we partnered with Mexican TV host, actress and former beauty pageant queen Jacky Bracamontes to give consumers a behind the scenes look at her summer beauty routine. Tactics included a Spanish-language video posted on Target’s A Bullseye View, as well as broad media outreach.
Efforts garnered over 14 media placements generating 11.2MM media impressions as well as 7.4MM social media impressions.
