To generate press coverage and social media buzz around Target’s seasonal swim assortment, including apparel and personal care products, we hosted an immersive swim preview in Miami for Hispanic press. The experience included a yoga class, salsa lessons and a yacht excursion with celebrity TV host Adamari López and Zumba instructor Toni Costa.
The activation generated national and local coverage, which included placements in People en Español, Mamás Latinas, ¡HOLA! USA, Siempre Mujer, Mundo Hispánico and El Diario NY, resulting in 5.2MM impressions.
