In order to position Target during Three Kings Day, we developed an influencer content campaign in partnership with MasterChef Season 6 winner, Chef Claudia Sandoval, who shared her favorite traditional Mexican recipes, using Market Pantry products, across her social media platforms. In addition to sharing these recipes, we facilitated interviews with Chef Claudia and Hispanic lifestyle and media editors. Efforts resulted in 9 placements across top-tier national media, generating 5.2MM impressions.
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