As a Senior Associate at BODEN, Jorge Holguin supports communications and activations efforts for the agency’s clients. In this role, he is responsible for the development and execution of culturally relevant media relations and influencer strategies aimed to increase brand awareness among Hispanic consumers living in the United States.

Prior to BODEN, Jorge worked in Internal Communications at Aeromexico, Mexico’s leading airline, where he implemented a company-wide communications strategy to improve brand perception among the company’s employees. After almost five successful years, Jorge decided to pursue a Master’s in Integrated Communications at Georgetown University in Washington D.C. where he continued his professional development as an Events and Communications Coordinator.

During his time at Georgetown University, Jorge discovered his love for public relations, which ultimately led him to relocate to Miami and join the BODEN team. Jorge was born and raised in Mexico and lives in Miami, FL.